Macaron Someone recently told me that translated books used to be “better” in the past. They said that translators today don’t seem to know how to translate anymore.
The truth is… people are not less talented. In every period of history, there are smart, hardworking, and capable people. They exist right now. But something has shifted in how we “search” and how we “market.”
The problem is the mismatch.
The lack of quality is not because of the people who are chosen. It’s because of who chooses—and how they choose.
As a service provider, I try to explain who I am, though I’m not always perfect at it. And as a buyer, I realize I’m just as biased. When I search for a service, I’m often caught up in superficial things. I fail to articulate what I actually need. I prioritize the wrong metrics.
Everything is driven by ego, politics, or the next hit of dopamine. There is a profound lack of true intention to bring out the best in anything.
I want to inform you that this mismatch exists. I want to tell you that the “best person” for your need is likely buried under a mountain of marketing noise.
I know I cannot fight the tide of junkie information. I cannot defeat the bigger authorities.
But I refuse to be buried.
I will keep writing. Not because I have a “tactic,” but because this is the only way to remain visible in a world that has forgotten how to look. I am here, not because the algorithm chose me, but because I chose to stay visible.
